Becky Roberts from What Hi-Fi interviewed the Sonus faber’s CEO Jeff Poggi and Charlie Randall, CEO of McIntosh Laboratory, and together they talked about the importance of brand identity, the pandemic’s impact on the market, the return to automotive…
The following is a focus on what Jeff Poggi said about Sonus faber.
Find out more about the complete English interview here.
NEW HABITS, NEW BUSINESSES.
We are facing new challenges, consumers’ needs are changing and Sonus faber is moving with the times. “Consumers are spending more time watching movies and enjoying music at home, which has been a boom for speciality retail and custom installation. While COVID-19 has been devastating for live entertainment, it has driven growth for our home audio business.” Said J. Poggi.
INNOVATING WHILE STAYING TRUE TO ONE’S IDENTITY.
We believe in innovation, but we never gave up on our tradition.
“Sonus Faber is known for building products that produce sound using natural materials, Italian craftsmanship and a commitment to tradition,” says Poggi. “Our roots in the Vicenza region have allowed us to connect with local artisans, inspired by the meticulous process of building the best violins and violas in the world. We are focused on producing the best possible loudspeakers with authentic materials – wood, leather, marble – as we believe they help us achieve the most natural sound.”
RESEARCH IS THE KEYWORD OF EVERY PRODUCT
“…some materials are part of the Sonus Faber DNA, going back to our history… however we also look to other materials if it means advancing our goal to achieve natural sound using newer technology. For example, carbon fibre was a key material used in our 30th anniversary Ex3me.”
2020 IS THE YEAR OF THE RETURN TO AUTOMOTIVE AND “MADE IN ITALY” IS THE FIL ROUGE OF THE PARTNERSHIP.
“Maserati and Sonus Faber is a perfect brand fit – high-end performance, luxurious details, a refined Italian design and artisanal methods. We have spent three years working side-by-side with Maserati to develop a custom sound system that seamlessly integrates into the passenger cabin.”
