Design
Handcrafted Natural Sound
Embracing the Human Touch in Handcrafted Natural Sound
An immersive journey through Italian craftsmanship, performance, and Natural Sound
At Lamborghini Arena Imola 2026, Sonus faber joined Automobili Lamborghini with Casa Sonus faber: an exclusive immersive space created to express the essence of our brand and bring our shared vision of Italian excellence to life.
Far beyond a traditional exhibition space, Casa Sonus faber was conceived as a sensory retreat — a refined expression of sound, craftsmanship, design, and performance. Every detail reflected the dialogue between two brands united by a culture of innovation, precision, and timeless beauty.
From the first moment inside, guests were invited to enter the world of Sonus faber: a world shaped by natural materials, artisanal savoir-faire, and the unmistakable emotion of authentic sound reproduction.
Brand Immersion
The first room welcomed visitors into a warm, intimate environment inspired by Italian residential living and hospitality.
Natural textures, refined furnishings, and carefully curated details created a relaxed atmosphere where guests could slow down, connect, and experience the essence behind the brand. With background music softly filling the space, Casa Sonus faber became a “proof of life” — a place where craftsmanship and emotion could be felt in every detail.
Here, visitors experienced the true soul of Sonus faber: the value of handmade craftsmanship, the elegance of Made in Italy, and our continuous search for perfection through natural materials and timeless design.
Listening Experience with Il Cremonese Ex3me Automobili Lamborghini Edition
Behind the warm, residential atmosphere of the first room, guests entered a bold and immersive listening environment dedicated to performance, personalization, and the art of sound.
At the center of the experience stood Il Cremonese Ex3me – Automobili Lamborghini Edition, presented with its new Custom Program: the next evolution of the collaboration between Sonus faber and Automobili Lamborghini.
Developed between Sant’Agata Bolognese and the Sonus faber atelier in Vicenza, the Custom Program transforms the loudspeaker into a truly bespoke creation. Through an immersive digital configurator, guests discovered a curated palette of 30 side panel colors — among them a selection of iconic Ad Personam finishes — and began shaping their own vision of Il Cremonese Ex3me – Automobili Lamborghini Edition.
The front baffle cover can be selected in CorsaTex by Dinamica®, for a technical, performance-driven aesthetic, or in genuine leather, for a more refined and tactile luxury finish. Metal details — including the top, phase plug, flange, base, feet, and back plate — can be finished in Nero, Gun Metal, Silver, or Bronze, allowing every element to become part of a cohesive personal expression.
Surrounded by black and yellow tones inspired by Automobili Lamborghini’s identity, the room was designed to elevate both the listening moment and the personalization journey.
Here, high-performance audio, automotive design, and Italian craftsmanship converged in a single luxury experience — transforming each loudspeaker into a one-of-one expression of its owner.
In-Car Experiences
Beyond Casa Sonus faber, guests were invited to experience the partnership where it comes fully alive: inside the car.
Through guided in-car demonstrations aboard the Lamborghini Revuelto and Temerario, visitors experienced the thrill of immersive sound within the world of high-performance driving.
These exclusive moments allowed guests to discover how Sonus faber’s Natural Sound philosophy integrates seamlessly with Lamborghini’s engineering excellence — creating a multisensory journey where luxury performance and emotional audio coexist at the highest level.
Lamborghini Arena Imola became the perfect stage to celebrate this shared vision:
two Italian icons, united by passion, innovation, craftsmanship, and the pursuit of unforgettable experiences.